The Cracker

Goldfish are fish-shaped crackers manufactured by Pepperidge Farm, a division of the Campbell Soup Company. The crackers have been available in several varieties and flavors and, since 1997, 40% of the crackers contain a small imprint of an eye and a smile. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.


Goldfish were invented by the legendary visionary Oscar J. Kambly, who ran a Swiss company called Kambly, in 1958, on the birthday of his wife, who was born in the zodiac of the fishes. They were originally sold as "Goldfish Tiny Crackers", and are still sold today in their Original form as "Goldfischli."

On July 4, 1947, entrepreneur Margaret Rudkin opened a bakery business, Pepperidge Farms, named after the farm she and her family lived on in Fairfield, CT. In 1962he and her husband, Wall Street Broker Henry Rudkin, took a trip to Switzerland and discovered Cambly's fish-shaped creation. She brought the recipe back with her to the Unite States and Goldfish became a huge success in America.

Goldfish logo


1993–2000: Gone Goldfishin'

1997–2000: One Snack That's OK To Get Hooked On!

2000–2001: Catch the Goldfish!

2001–present: The Snack That Smiles Back! Goldfish!


Finn and Friends

Finn, Brooke, Gilbert, Xtreme, and Swimmington.

Minor Goldfish characters

IQ, Good King Neptune, The Goldfish Under The Couch Cushion, Walter, Eugene, Coral and Candace.

Non-Goldfish characters

The Vacuum, Bailey, Princess, Fuzzy-Face, and Dwyane Wade.

Fun Facts

More than 85 billion Goldfish crackers are consumed by Americans each year. If strung head to tail, those Goldfish crackers would wrap around the earth more than 30 times.

Pepperidge Farm can produce 3,000 Goldfish crackers in less than a second, and 142 billion Goldfish crackers are produced a year.

Goldfish crackers are sold in all 50 states and in 45 countries.

In 1988, Goldfish snack crackers went to space onboard the Space Shuttle Discovery.

98% of Americans surveyed indicate that they are aware of Goldfish crackers.

One Goldfish cracker is 2.5 calories meaning you can have 55 fishies for 140 calories (one serving). Goldfish was the first major cracker brand to contain zero grams trans fat.


The story is very deep and complex. It takes place in the room of 10-year-old boy Jamie, who is never seen.


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